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Leaked deck reveals how OpenAI is pitching publisher partnerships
OpenAI's Preferred Publisher Program offers media companies licensing deals.
It has since inked public partnerships with Axel Springer, The Financial Times, Le Monde, Prisa and Dotdash Meredith, although it has declined to share the specifics of any of its deals. Additionally, members of the program receive priority placement and “richer brand expression” in chat conversations, and their content benefits from more prominent link treatments. According to the deck, publisher participation in PPP creates a better experience for OpenAI users, which will help shift engagement toward browsing, i.e. queries that result in responses with links.
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