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Leaked docs reveal Meta is training its chatbots to message you first, remember your chats, and keep you talking
Leaked guidelines show how Meta's custom AI chatbots are trained to get more proactive, following up with users to increase retention.
It may not cure what Mark Zuckerberg calls the "loneliness epidemic," but Meta hopes it will help keep users coming back to its AI Studio platform, documents obtained by BI reveal. Each message should align with the AI’s personality, match the previous context of the conversation, and "provide positive experiences," while explicitly avoiding anything Meta deems sensitive or harmful content. According to the training documents, all proactive messages must comply with Meta’s broader Content and Responsibility Standards, avoiding controversy, misinformation, or emotionally heavy topics — unless the user brings them up first.
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