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Leaked Google documents spill the secrets behind its mighty search engine
The purported Google Search API documents reveal what makes websites rank high.
Fishkin, a seasoned SEO expert with over a decade of experience, says a source gave him 2,500 pages of documents, hoping to debunk the "lies" Google employees had said about how the search algorithm actually works (via The Verge). From these leaked papers, you can get a general sense of what works and what doesn't for ranking on Google, highlighting the key elements that matter most. For example, Google has denied treating subdomains differently in rankings and claimed they don't use click-centric signals for content indexing, yet the leaks suggest otherwise, according to Fishkin.
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