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Legendary Mario creator on AI: Nintendo is “going the opposite direction”

Switch-maker shows little interest in jumping on the latest industry bandwagon.

"Generative AI, which is becoming a big topic recently, can be used in creative ways, but we recognize that it may also raise issues with intellectual property rights," Furukawa said at the time. Electronic Arts' recent Investor Day was littered with talk of algorithmic AI and its potential to make game development more efficient. Microsoft, which has heavily invested in OpenAI, has pledged to integrate its Copilot chatbots into games like Minecraft to offer conversational tips to players.

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