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Lego is building an in-house video game development team

Decades after it outsourced game development due to financial woes, Lego is building up an in-house games division amid a sharp rise in revenue.

Lego has a long history in the video games sector between licensed titles that feature digital brick versions of iconic movie characters and physical sets like the new Mario Kart one. But after decades of third-party studios making games with the Lego name on them, the company is taking more of a hands-on approach. The company outsourced things like game development and its theme parks while it was on the brink of bankruptcy two decades ago, but its core toy business has rebounded significantly.

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