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LG Smart TVs bring ads to the screensaver
LG has begun showing screensaver ads on all its smart TVs, even expensive OLED models.
The company said it "found that screensaver ads drove on average 2.5 times higher lift in brand awareness... challenging the assumption that that a viewer's attention is limited once the television screen is idle." LG is already poking into the viewing habits of its buyers by vacuuming up content-recognition tracking data gathered from its TVs and handing it to the ratings company Nielsen. Other companies are guilty of presenting ads in their smart TV ecosystems as well, including Samsung, Roku, TCL and others.
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