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LG smart TVs have started displaying ads when idle


Your screensaver is now an advertising billboard.

LG’s smart TVs are starting to display full-screen ads before the conventional screensaver kicks in when entering idle mode. “Now, 93 percent of viewers multitask while watching TV, engaging in activities like messaging, shopping, browsing social media, or playing games on their phones.” But with LG now planning to bring its webOS platform to more third-party TVs and even its own non-TV hardware within the next five years, we may start seeing a whole lot more of them.

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