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LG TVs’ integrated ads get more personal with tech that analyzes viewer emotions
LG licenses tech for interpreting TV users’ feelings and convictions.
Zenapse’s platform for connected TVs (CTVs), ZenVision, is supposed to be able to interpret the types of emotions shown in the content someone is watching on TV, partially by using publicly available information about the show's or movie’s script and plot, StreamTV Insider reported. Companies paying to advertise on LG TVs can then target viewers based on the ZenVision-specified market segments and deliver an “emotionally intelligent ad,” as Zenapse’s website puts it. For its part, LG thinks it can use Zenapse's tech to make "future innovations that could shape new emotionally intelligent experiences for the TV screen," a spokesperson told StreamTV Insider.
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