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License Plate Reader Company Flock Is Building a Massive People Lookup Tool, Leak Shows


Flock, which has license plate readers (LPRs) all around the country, wants police to be able to “jump from LPR to person,” according to leaked audio obtained by 404 Media.

Flock, the automatic license plate reader (ALPR) company whose cameras are installed in more than 5,000 communities in the U.S., is building a product that will use people lookup tools, data brokers, and data breaches to “jump from LPR [license plate reader] to person,” allowing police to much more easily identify and track the movements of specific people around the country without a warrant or court order, according to internal Flock presentation slides, Slack chats, and meeting audio obtained by 404 Media. The news turns Flock, already a controversial technology, into a much more invasive tool, potentially able to link a vehicle passing by a camera to its owner and then more people connected to them, through marriage or other association. Flock’s new product, called Nova, will supplement license plate data with a wealth of personal information sourced from other companies and the wider web, according to the material obtained by 404 Media.

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