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Lightricks bets on open-source AI video to challenge Big Tech
Lightricks releases LTXV, a breakthrough open-source AI model that generates professional-quality videos in real-time on consumer hardware, challenging tech giants with faster processing speeds and free access for developers.
By making its video model freely available, Lightricks is taking direct aim at the growing dominance of proprietary AI systems from tech giants like OpenAI, Adobe, and Google. The integration of LTXV into LTX Studio is expected to enhance the platform’s capabilities, allowing users to generate longer, more dynamic videos with greater speed and precision. But by making its most advanced technology freely available, Lightricks is sending a clear message: in the race to define the future of AI video, openness and collaboration may be the ultimate competitive advantage.
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