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Lightspeed doubles down on Wheelocity as it pivots to rural India commerce


Lightspeed has led Wheelocity's $15 million round as the startup pivots to rural India commerce.

For a long time, e-commerce giants Amazon and Walmart-owned Flipkart have tried to tap rural India to get deeper into the world’s second-biggest internet market after China. The executive added that, unlike Wheelocity, which offers doorstep deliveries daily, other e-commerce platforms use their take as long as a week to get products delivered in the same region. Lightspeed partner Rahul Taneja told TechCrunch that the VC fund decided to reinvest into Wheelocity as the market size was significantly large and untapped and the startup created a unique business model, “which allows profitable coverage of the areas which were historically not possible.”

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