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LinkedIn amps up vertical video tools as uploads jump 36%
Video reigns supreme on social media like TikTok, Instagram, and YouTube. And now, video is becoming a bigger business for LinkedIn. The
The company now has over 1 billion users, so it’s a sure bet that in its drive to make more money, it will also be leaning into economies of scale around advertising and paid features. The new vertical video feed for web pages is a natural development, given that LinkedIn had already been seeing strong engagement with that format on mobile, where it had first launched. This is a small step but a signal that we’re likely to see more analytics features emerge in the coming months — especially if a full video feed makes its way to general release.
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