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LinkedIn fined $335 million in EU for tracking ads privacy breaches
Bad news for Microsoft-owned LinkedIn in Europe where it has been reprimanded and fined €310 million for privacy violations related to its tracking ads
LinkedIn had sought to claim (variously) “consent”-, “legitimate interests”- and “contractual necessity”-based legal bases for processing people’s information — when obtained directly and/or from third parties — to track and profile its users for behavioral advertising. The size of the sanction catapults the professional social network into a mid table position in the top ten biggest GDPR penalties on Big Tech. LinkedIn spokesman Jonny Wing pointed TechCrunch to a statement put out on the company’s press room regarding the sanction in which it wrote: “Today the Irish Data Protection Commission (IDPC) reached a final decision on claims from 2018 about some of our digital advertising efforts in the EU.
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