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LinkedIn is the Twitter/X rival no one is talking about

Since Elon Musk acquired Twitter in the fall of 2022, the market for Twitter alternatives has been saturated with would-be competitors ranging from

Its data indicates that LinkedIn’s monthly downloads were up 10% year-over-year, while X’s were down by 24% — but Appfigures attributes this decline to the rebranding of Twitter to X, not other consumer behavior. Still, given that people work at their desktops and laptops during the day, it makes sense that some business professionals could have shifted a portion of their web usage of X over to LinkedIn as a result of Twitter’s transition. In other words, LinkedIn doesn’t have to sell as many subscriptions to boost its revenue — and it hasn’t had trouble outcompeting X or Snapchat on mobile before.

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