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LinkedIn launches gaming: 3 logic puzzles aimed at extending time spent on its networking platform
Back in March, we broke the news that LinkedIn -- the social network for the world of work -- was quietly testing the waters for games on its platform,
“It is hard for people to stay in touch with each other, and games provide a way of build these network ties,” said Dan Roth, the VP and editor in chief of LinkedIn News, in an interview. And, at a time when news publishers are scrambling to figure out what the future of their businesses look like in a world where AI is giving users direct answers to specific questions; TikTok and Instagram appear to be cornering the market for younger users (who are typically not readers but viewers); and search and social platforms are just not what they used to be as referral engines, games have proven to be something of a secret weapon. But in 2022 it amid a decline in usage: it’s putting significantly more focus these days on mixed reality experiences and its Meta Quest business.
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