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LinkedIn plans to add gaming to its platform
LinkedIn, the Microsoft-owned social platform, has made a name for itself primarily as a platform for people looking to network and pick up knowledge for
“We’re playing with adding puzzle-based games within the LinkedIn experience to unlock a bit of fun, deepen relationships, and hopefully spark the opportunity for conversations,” the spokesperson said in a message to TechCrunch. Non-gaming platforms have long tapped into these facts to boost their own traffic — arguably a trend that preceded the internet, if you think about the popularity of crosswords and other puzzles in newspapers and magazines. Over the years, LinkedIn has tried out a number of different new features over the years to boost how and how much people use its platform, with the strategy possibly best described as: “how can we take the most popular tools people are using right now and make them relevant to LinkedIn’s audience and focus on the world of work?” Those have ranged from efforts in online education and professional development, through to a publishing and news operation, bringing in more video tools and courting creators and influencers.
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