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LinkedIn targets users caught between TikTok and what used to be Twitter
Two weeks ago, TechCrunch broke the news that LinkedIn was getting into games, helping users "deepen relationships" through puzzle-based interactions. And
Like just about every successful social network, Twitter grew organically — a combination of the right people, at the right time, with the right backers, and the right technology to make it a scalable product in the hands of millions. It’s not possible to lift-and-shift that community onto a new platform at the drop of a hat, and the audience splintering we’ve seen in the aftermath was inevitable. Obviously LinkedIn can’t shake off its “business” shackles completely, and you shouldn’t expect to see Taylor Swift or Ronaldo promoting themselves on there any time soon (fingers crossed), but it’s clear that LinkedIn wants to ditch its “stuffy social network for jobseekers” reputation.
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