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Lionsgate signs deal to train AI model on its movies and shows


Lionsgate seems to be going all in on generative AI.

Today, Lionsgate — the studio behind films like the John Wick and Hunger Games franchises — announced that it is partnering with Runway to create a new customized video generation model intended to help “filmmakers, directors and other creative talent augment their work.” Runway’s cofounder and CEO Cristóbal Valenzuela echoed Burns’ sentiment about the new model’s usefulness as an augmentation tool and said that the company’s goal is to give filmmakers “new ways of bringing their stories to life.” Those concerns were part of what led to California Governor Gavin Newsom signing two SAG-AFTRA-backed bills earlier this week that will grant performers and their estates more control over how and when their digitally created likenesses can be used by studios.

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