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Lionsgate’s New Deal Is a Test of Hollywood’s Relationship With AI
The studio behind the “John Wick,” “Hunger Games,” and “Twilight” franchises just made a deal with an artificial intelligence startup to use its back catalog to build a custom AI model. It could be a tipping point.
If anything, the new deal could serve as a test of the AI protections that unions like the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) got in their contract negotiations with studios last year. Because, according to Lionsgate and Runway, the tool will be used only for preproduction and postproduction work, it’s within the realm of that agreement, says Matthew Sag, a professor of law and AI at Emory University. Set to take effect next year, Newsom’s move comes at a time when video game workers, specifically voice and motion-caption actors, are on strike, partially over AI protections.
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