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Lisa Su Runs AMD—and Is Out for Nvidia’s Blood
While everyone else has been talking about Nvidia’s GPUs, Lisa Su has discreetly turned AMD into a chipmaking phenom. And as the US-China tech war rages, she’s at the center of it all.
Su earned a doctoral degree in electrical engineering from MIT, then went on to stints at Texas Instruments, IBM, and Freescale Semiconductor, where she served in executive roles. At the AMD AI event in June you talked a fair amount about DeepSeek, the large language model that came out of China and reportedly cost a lot less money and computing power to train. On the other hand, folks who are deep in the technical weeds say that ROCm, the set of software tools for programming AMD’s hardware, still isn’t as good as Nvidia’s CUDA.
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