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Listen to your technology users — they have led to the most disruptive innovations in history
Technology users can be a source of ingenious ideas rather than a barrier. Here's how to seek out innovative disruption.
Users were also behind the invention of the dishwasher(a socialite looking to make dinner party cleanup easier), the telephone(an engineer who wanted to talk to his wife upstairs from his basement lab), the plastic contact lens(an optometrist tired of wearing thick heavy glasses) and even modern tech companies like Airbnb(the founders rented an air mattress in their living room to help make rent on their San Francisco apartment). For instance, physician John H. Gibbon and his wife Mary developed the heart-lung machine and used it to perform one of the first successful open-heart surgeries. Keep your pulse on social media and online user communities where people share innovative ways to adapt existing products and wish lists for new functionalities.
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