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Livesteam shopping app Whatnot adds a rewards program as GMV tops $2B


Whatnot, the livestream marketplace platform for trading card collectors and sneakerheads alike, announced on Wednesday that its annual gross merchandise Whatnot's annual gross merchandise volume surpassed $2 billion this year. Sellers can now create their own rewards program for buyers to earn coupons, free shipping, and exclusive merch.

Whatnot, thelivestream marketplace platform for trading card collectors and sneakerheads alike, announced on Wednesday that its annual gross merchandise volume (GMV) surpassed $2 billion this year. To unlock the Bronze level, buyers need to either make a purchase from a seller, spend a minimum of $10 on their products, or watch at least three of their live shows for ten consecutive minutes. To reach the Silver, Gold, Platinum, and Diamond tiers, buyers must buy a specific number of products from the seller or spend a predetermined amount of money.

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