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Livestream shopping app Whatnot adds a rewards program as GMV tops $2B
Whatnot, the livestream marketplace platform for trading card collectors and sneakerheads alike, is offering a bit of positive news at a time when the Whatnot's annual gross merchandise volume surpassed $2 billion this year. Sellers can now create their own rewards program for buyers to earn coupons, free shipping, and exclusive merch.
Whatnot, thelivestream marketplace platform for trading card collectors and sneakerheads alike, is offering a bit of positive news at a time when the overall livestream shopping industry is failing to gain traction in the U.S. To unlock the Bronze level, buyers need to either make a purchase from a seller, spend a minimum of $10 on their products, or watch at least three of their live shows for ten consecutive minutes. To reach the Silver, Gold, Platinum, and Diamond tiers, buyers must buy a specific number of products from the seller or spend a predetermined amount of money.
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