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Livestream shopping app Whatnot raises $265M, pinning valuation at nearly $5B
Whatnot, the platform that allows users to sell items such as trading cards, comics, and sneakers through live videos, announced on Wednesday that it has Whatnot secured $265 million in a Series E funding round, pinning the platform’s valuation at $4.97 billion.
Founded by Grant LaFontaine and Logan Head in 2019, Whatnot’s platform is today designed for collectors, differentiating itself from competitors focused on fashion and beauty products. Initially centered on sports trading cards, action figures, comic books, and memorabilia, it has expanded over time to include accessories, clothing, electronics, live plants, and more. The round was co-led by Avra, DST Global, and Greycroft, with participation from Andreessen Horowitz (a16z), CapitalG, BOND, Durable Capital Partners, and Y Combinator.
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