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Livewire launches Gamer.ID identity solution for brands and agencies to reach gamers
Livewire, a game marketing startup, has launched Gamer.ID, a next-generation identity framework within its Gameview technology stack.
As gaming surpasses traditional entertainment formats, brands require a purpose-built identity framework to connect with gamers across PC, console, mobile, CTV, esports, and retail media networks. Khabra added, “Traditional identity solutions have failed gaming audiences, but Gamer.ID enables brands to reach authentic gamers across all touchpoints—without cookies or probabilistic models. Brands can leverage Gamer.ID to power in-game and rewarded video ads across mobile, PC, and console, activate campaigns on CTV and gaming streaming platforms such as Twitch and YouTube, and connect gamer audiences to online and offline purchases through retail media and commerce networks.
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