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Lizard Optimization for Product Growth and Retention
Gojko Adzic’s new book, Lizard Optimization, shows how addressing product misuse and marginal use cases enhances customer retention and drives growth. He discusses the book with Dave Farley for GOTO's Book Club, and shares examples illustrating how focusing on unique user needs leads to broader improvements. The techniques are suited to products seeking to grow market share or reduce churn.
Gojko Adzic, author of Impact Mapping and many other classic product, engineering and testing books, recently announced the preview release of Lizard Optimization. InfoQ’s Ben Linders recently reported on a FlowCon France talk given by Fabrice des Mazery, CPO at TripAdvisor, where he discussed the cost and profitability risks of over-focusing on adding product features "because it’s better for the user." In Narakeet’s case, Adzic shared that adding support for the marginal use-case of a text-to-speech feature had resulted in improved UX and a significant reduction in operational cost.
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