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Locus Robotics’ success is a tale of focusing on what works


“We’re fundamentally a software company,” Locus CEO Rick Faulk says with a laugh. We look like a robot company, but we’re actually a software company.”

While it’s true that these tote-moving systems are fundamental to the Massachusetts-based firm’s warehouse play, Faulk tells TechCrunch that the company’s software is what really sets the market leader apartment from the competition. Announced this week at the Modex supply chain show in Atlanta, the platform is designed to leverage the data collection that’s foundational to the company’s automation system. Quiet Logistics, a former Kiva client, was among those customers left in the lurch when the retail giant decided to stop servicing outside companies, instead focusing the whole of its efforts on automating its own fulfilment processes.

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