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Logging On to X Associated With Immediate Drop in Positive Emotions | Frequenting the social media platform is associated with a drop in positive emotion and a surge in outrage.
Despite creating a greater sense of belonging for some users, researchers found that frequenting the social media platform is associated with a drop in positive emotions and a surge in outrage, political polarization and boredom.
, the study found that, while logging onto X led to a greater sense of belonging for some users, it was associated with an immediate drop in positive emotions such as joy and a surge in outrage, political polarization and boredom. The study also suggested that a person’s reason for opening X in the first place – to check the news or out of boredom – plays a significant role in determining whether they’ll tweet, retweet, like, scroll or otherwise use the platform’s features, which are also tied to emotional impacts. The study’s data was collected in 2021 before tech mogul Elon Musk purchased Twitter and set in motion several changes that resulted in advertisers pulling back from the platform amid concerns about a rise in extremism and hate speech.
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