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London Newspaper Plans to Revive Dead Art Critic With AI, Lays Off Real Writers | One of London's biggest newspapers is resurrecting a famous editorial personality via algorithm.
One of London's biggest newspapers is resurrecting a famous editorial personality via algorithm.
Brian Sewell, who died in 2015 at the age of 84, was once described as “Britain’s most famous and controversial art critic.” He wasn’t afraid to piss people off and was frequently referred to by a long list of adjectives that weren’t always flattering. Now, in a development that—were he alive—it seems safe to assume he would completely and utterly hate, the newspaper has “resurrected” his byline and will resume publishing articles in his name. The newspaper hasn’t been doing very well lately (it recently switched from daily to weekly editions and has been laying off a lot of real human writers), so a publicity stunt of some kind would make sense.
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