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Look at your startup’s CAC to decide if you should launch another product
Until recently, it was widely accepted that startups, constrained by limited resources, should primarily concentrate on a single product. Prematurely
Rodrigo Fernandes is a professor at Fundação Dom Cabral and is the CFO at Pingback, a Brazilian startup that provides a comprehensive solution for digital creators. Daniel McCarthy is an Assistant Professor of Marketing at Emory University's Goizueta School of Business and co-founder of Theta, a predictive customer analytics firm. Until recently, it was widely accepted that startups, constrained by limited resources, should primarily concentrate on a single product.
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