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Lord of the ringtones: Nokia celebrates pop-culture status by opening design archive

The mobile phones we loved then lost will go on show in Finland and online to reveal history of bestselling brand

While for Finland the impact of Nokia is indisputable – the Research Institute of the Finnish Economy (Etla) reports it contributed – the brand’s international pop culture value is undeniable, too. Ben Wood, chief analyst and marketing officer of CCS Insights, says: “It’s a sad story of a once great company that not only defined but dominated an industry for over a decade, only to disappear into oblivion faster than anyone could have possibly imagined.” The Nokia design archive is a window back to an optimistic time when personal devices and tech were seen as purely positive additions to family life and wellbeing.

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