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Lords of the Fallen publisher CI Games publicly shuns "DEI", says it won't "embed social or political agendas"

Lords of the Fallen publisher CI Games confirmed it would not "embed social or political agendas" in its games due to t…

According to Strefa Inwestorów(thanks, PC Gamer), global marketing director Ryan Hill told investors the studio would focus on "excellent user experience with compelling thematics and characters created specifically for core and adjacent audiences" following perceptions "a number of high profile releases underperform[ed] commercially during the last year" due to what he believed to be "social or political agendas." "While some video games have recently taken the opportunity to embed social or political agendas within their experiences, it is clear that many players do not appreciate this, and as a result, we have seen a number of high profile releases underperforming commercially during the last year alone. "Our games will always be developed to maximise player enjoyment and commercial success, and as such, we will not be integrating any social or political agencies into these experiences going forward having observed the high risk this can present."

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