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Loreal's latest device promises to help find out how well your skin responds to ingredients like retinol

If you've ever been confused about the vast array of skincare products on the market and exactly which ones are right for you, L’Oréal claims to have a solution.

For CES 2025, the company introduced a gadget called the Cell BioPrint that can biochemically analyze your skin and provide advice on how to make it look younger. In an interview with Engadget, Loreal's Guive Balooch said that the skin strip can be applied near the jawline, and that even if someone has sunscreen on, it won't affect the results. Balooch indicated it would follow a similar rollout pattern to the company's other tech launches in the past, by appearing first at the counters in flagship stores for one of L’Oréal's luxury brands.

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