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Lots of Macworld history in unpublished David Bunnell memoir
Introduction by Harry: David Bunnell (1947-2016) didn't create the idea of computer magazines. But he may have done more than anyone to turn them into a big business. In the 1970s, when David was working at pioneering PC company MITS, he published Computer Notes—as far as I know, the first periodica
To prevent that portion from completely overwhelming the rest of the tale, I trimmed some sections that didn’t relate directly to the magazine launch; a fuller version of the chapter was published in the 1992 book The Macintosh Reader, which you can read online. The absurdity of the Georgia sodomy law episode, which resulted in my receiving an award from the National Gay Task Force alongside Dr. Ruth, is symbolic of the turmoil raging throughout much of America as well as the personal computer industry, PCW Communications, and in the reality of my dysfunctional life. During an emotionally charged moment at Esther Dyson’s high-level executive conference in Phoenix in 1983, I accused the leaders of the nation’s retail computer stores of being shortsighted because they wanted to control the growth of the PC industry by limiting the number of products they would sell to their customers.
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