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Loyalty Points Are Crypto's New Bait
An increasing number of digital-asset startups are offering airline-like loyalty points as they seek to attract more devoted users, even though most have yet to define what the rewards actually entail. From a report: Loyalty programs have sprung up in response to a once-favorite marketing ploy -- th...
An increasing number of digital-asset startups are offering airline-like loyalty points as they seek to attract more devoted users, even though most have yet to define what the rewards actually entail. Even without a live blockchain, Blast has since attracted more than $1.3 billion worth of crypto from users who can only speculate what the points can be used for later. The crypto community has criticised the Blast points programme as a marketing ploy to get people to commit their tokens and refer new users.
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