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Lucid Motors is stuck in a fight over the name of its Gravity SUV

An EV charging company has held a "Gravity" trademark since 2017, and filed a petition to revoke Lucid's use of the name.

Lucid Motors is at risk of losing the trademark for the name of its Gravity SUV, just months before the company is supposed to start production. The challenge comes at a time when Lucid is struggling to drum up customers, putting increased pressure on the Gravity SUV to succeed when it rolls off the line at the end of this year. Gravity Inc. has spent the last few years working on designing and building advanced fast-charging stations for electric vehicles, and launched its first flagship location in New York City last week.

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