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Luma AI debuts ‘Dream Machine’ for realistic video generation, heating up AI media race


Luma AI launches Dream Machine, a powerful AI system that creates high-quality video clips from text, making video generation accessible to all and revolutionizing content creation.

Dream Machine allows users to enter a descriptive prompt like “a corgi puppy chasing a ball on a beach at sunset” and in about two minutes generates a realistic five-second video clip matching that scene. Dream Machine’s launch comes amid a flurry of activity in the generative AI space, as startups and tech giants alike race to develop increasingly sophisticated tools for synthesizing realistic images, audio, and video from text inputs. As the generative AI arms race heats up, a key question is whether the immense computing power and training data required to build state-of-the-art models will lead to a concentration of capabilities among a few industry leaders, or whether an open ecosystem of creators and developers can flourish.

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