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Lyft Silver wants to keep your aging parents off the road
Lyft is introducing a new service called Lyft Silver that's designed for elderly riders who don't drive anymore.
The basic pitch is that while getting rides from friends and family is great, it can limit the sense of independence an elderly person has. According to Audrey Liu, Lyft's head of Rider and Community Safety, the goal "wasn't just to build a service, but to remove everything that makes getting around a challenge." Public transportation is already doing that for plenty of elderly people, but not everyone has access and Lyft is promising an extra level of security and support.
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