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MacBooks account for 86% of total Mac sales; Mac desktops just 14%
MacBooks have solidified their dominance within Apple’s computer lineup, accounting for an impressive 86% of total Mac sales…
The overwhelming preference for MacBooks — 86% versus the desktops’ 14% — points to a strategic focus for Apple, which has heavily invested in refining its laptop offerings with innovations like the M-series chips and sleek, portable designs. CIRP’s data suggests that this focus aligns with evolving user needs, where the line between professional-grade power and everyday usability continues to blur, reducing the necessity of desktop Macs for most buyers. Meanwhile, the shrinking desktop market share may explain Apple’s slower pace of updates for models like the iMac or Mac Pro, as the company prioritizes resources toward its laptops, which clearly dominate sales and consumer interest.
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