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Macron shares his deepfakes for AI summit attention
The French president posted a montage of parodies featuring himself to promote an AI Summit in Paris.
French President Emmanuel Macron has used AI-generated deepfake videos to publicise the start of the AI Action Summit taking place in Paris. "President Macron's deepfake might seem like harmless fun to promote the AI Summit in Paris, but it is not in general a good thing," says Paul McKay, VP and principal analyst at technology consultancy Forrester. "Normalising deepfakes in this way should not be encouraged as it continues the difficulty with telling what is real and what isn't, and is ultimately helping to establish what is fact from fiction."
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