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Mailchimp CEO Rania Succar explains why an email company makes sense for Intuit
Mailchimp was acquired by Intuit in 2021. Here’s new CEO Rania Succar on avoiding culture clash and making tough decisions.
One example of that was the work I had the chance to do on QuickBooks Capital, where we were able to build lending products for small businesses and increase the approval rates and odds in a way that others wouldn’t be able to do. The other thing I’d highlight is we made a declaration several years ago at Intuit that we were a platform company building services at the center that were powering the various end customer use cases. We need people with deep industry expertise in the areas we’re looking to shift Mailchimp, whether that’s mid-market or international or leading the way on growth capabilities and technology.
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