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Major US media outlets see steep decline in engagement on Meta
Recent analysis shows a significant decline in user engagement on Meta platforms for major U.S. news organizations ahead of elections.
Particularly affected were right-leaning outlets such as Newsmax, the Daily Wire, Fox News, and Breitbart, which experienced more severe declines on Instagram compared to their mainstream counterparts. The company’s move away from political content also comes after severe criticism over the role social media played in events like the Russian interference in the 2016 U.S. elections and the January 6, 2021, attack on the U.S. Capitol. Shortly after the Capitol attack, CEO Mark Zuckerberg announced to investors, “People don’t want politics and fighting to take over their experience on our services.”
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