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Majority of sites and apps use dark patterns in the marketing of subscriptions
ICPEN Sweep finds majority of websites and mobile apps use dark patterns in the marketing of subscription services A global internet sweep that examined the websites and mobile apps of 642 traders has found that 75,7% of them employed at least one dark pattern, and 66,8% of them employed two or more dark patterns. Dark patterns are defined as practices commonly found in online user interfaces and that steer, deceive, coerce, or manipulate consumers into making choices that often are not in their best interests.
Dark patterns are defined as practices commonly found in online user interfaces and that steer, deceive, coerce, or manipulate consumers into making choices that often are not in their best interests. Sweepers evaluated the sites and apps based on six indicators identified by the Organisation for Economic Co-operation and Development (OECD), as being characteristic of dark commercial patterns[1]. Both ICPEN and GPEN, who are working together to improve consumer and privacy protection for individuals around the world, published reports outlining their findings today.
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