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Making the video that made Gorillaz

Plus: news.

Last summer, Sophie Kuebler of NSNS Magazine pitched us an interview with Pete Candeland — whose videos for Gorillaz tracks like Feel Good Inc. and DARE need no introduction. At a moment when pop culture stood on different pillars than today — the internet was rising against TV and print, Napster was rethinking music distribution and the hype of the new millennium was in the air — young people were looking for songs they could connect to. In order to balance out the big highlights, I had to thin out some of the work at the front so it was simpler — and use some CG for the first time — to then allow us the freedom and the capacity to do the bigger dance numbers at the end.

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