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Many Facebook users don’t understand how the site’s news feed works
Around half of U.S. adults who use Facebook say they do not understand why certain posts but not others are included in their news feed.
But a new Pew Research Center survey finds that notable shares of Facebook users ages 18 and older lack a clear understanding of how the site’s news feed operates, feel ordinary users have little control over what appears there, and have not actively tried to influence the content the feed delivers to them. Facebook’s broad reach and impact mean that its news feed is one of the most prominent examples of a content algorithm in many Americans’ lives. Responses to this question again differ substantially across age groups, as relatively small shares of older users say they have actively taken steps to try and influence their news feed.
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