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Many people don't pay full price, Most don't want to pay at all for news
Is increasing subscriber numbers by offering people rock-bottom trial prices sustainable?
Some outlets have been quite successful at this, with several major publishers reaching milestones in digital subscriptions: 300,000 subscribers at El País, 500,000 at Le Monde, and 10 million at The New York Times. But what our data allow us to do is draw a general picture of the news landscape across countries: one that can paint headlines about increasing subscriber numbers in a different light. A broader range of smaller niche publications catering to specific audiences have managed to find success, particularly in the U.S. on platforms such as Substack, showing that the “reader revenue” model can work.
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