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Marissa Mayer just laid out a possible business model for ad-supported AI chatbots
Marissa Mayer has a lot of insights into the promise and problems with online advertising. She played an instrumental role in the early days of Google
Today, Mayer is the CEO of her own company, Sunshine, which is creating apps to do things like share photos among groups more efficiently, clean up your contacts, and remember your friends’ birthdays. When interviewer Max Child asked Mayer if companies like StubHub or Ticketmaster would be willing to give over enough data to Google to provide this level of detail, she noted, “I think that it’s pretty clear if you look at where search ads were 10 years ago versus where they are today, and certainly where Google Shopping is, there are a lot more advertisers that are giving full information of their inventory and a lot of different aspects and facets of the data, and so I think that trend is ultimately going to continue.” Although Mayer was talking about search specifically, it’s also an interesting hypothetical business case for pure-play AI providers like OpenAI and Perplexity.
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