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Mark Cuban’s War on Drug Prices: ‘How Much Fucking Money Do I Need?’


“I’m not trying to land on Mars,” Cost Plus Drugs founder Mark Cuban joked at WIRED’s The Big Interview event.

The billionaire businessman, basketball owner, and Shark Tank empresario lit up WIRED’s The Big Interview event on Tuesday, dropping hot takes about Elon Musk, the pharmaceutical industry, and why he thinks “couch fucking” and Gary Gensler’s crypto policy cost Kamala Harris the election. Because of Bluesky’s troll-blocking capabilities and what Cuban calls more engagement-friendly policies, he says he’s found it much easier to engage there, whether it’s Kamala Harris, cryptocurrency or the Dallas Mavericks basketball team, in which he owns a minority stake. For anyone, candidate or not, to control the narrative on any given day, he said they need to “flood the zone,” putting memes, quips, and clickable videos out into the ether to be passed around online and covered in the news.

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