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Mark Zuckerberg once suggested spinning out Instagram as a solution to its ‘cannibalization’ of Facebook
According to an internal email, Mark Zuckerberg once suggested spinning out Instgram as solution to its 'cannibalization' of Facebook.
Zuckerberg proposed multiple ways to prevent this cannibalization from occurring, including building more bridges between Meta’s apps to make them function as a single network (suggesting that Instagram was contributing to Facebook’s loss of cultural relevance). In its trial against Meta, the U.S. Federal Trade Commission (FTC) is attempting to prove that the company is operating a social networking monopoly and that its acquisition of competing apps like Instagram and WhatsApp allowed it to maintain its dominant position in the market. “We are starting to get more data that suggests this hollowing out of Facebook usage compounds as a larger percent of the population gets on Instagram,” Zuckerberg wrote in a section of the email titled “cannibalization and network collapse.”
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