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Mark Zuckerberg said that Meta missed TikTok's rise because it didn't seem 'social' enough, leaked recording reveals
Mark Zuckerberg said Meta underestimated TikTok's rise and dismissed it for not thinking it was truly social.
The admission came in response to an employee's question about whether Meta's current focus on artificial intelligence might cause the company to miss the next major social media trend, as it did with TikTok. Zuckerberg explained at the meeting that Meta's traditional view of social interaction — centered around friends posting content and commenting — caused the company to initially misread TikTok's appeal. He outlined a vision for AI-powered features in Facebook and Instagram feeds, including interactive AI agents that users can converse with and more immersive content experiences.
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